Trades£4,100/mo
Recovered booked work
A two-van plumbing firm was losing emergency and out-of-hours jobs to voicemail. An AI receptionist now answers, triages and books every call.
Harbourline Electrical
Trades · Australia

The full story
Harbourline runs three electricians across Sydney's suburbs — switchboards, fault-finding, the after-hours emergencies that keep a household up at night. Like every sparkie on the tools, they physically couldn't answer the phone mid-job: up ladders, in ceilings, elbow-deep in a switchboard. Nearly every call went to voicemail, and Sydney callers with no power don't leave messages; they ring the next number on the list.
Owner Mitch Doran finally sat down with the missed-call log after a mate mentioned he'd tried to ring twice and given up. The log was worse than he'd guessed — evenings and weekends full of numbers that never called back, exactly the no-power and tripping-switchboard jobs that pay the most. He could either put someone in an office to answer phones, or find a better way.
The audit went through Harbourline's call patterns, job values and diary flow: when calls landed, how many were genuine emergencies, and what an average after-hours call-out was worth. The written projection showed that recovering even a modest slice of the missed evening work would pay for the system many times over — and that the biggest wins were the calls arriving between 6pm and 10pm.
We deployed an AI receptionist on Harbourline's existing number. It answers every call within seconds, day or night, and asks the questions that matter: what's happening, is anything sparking or smelling of burning, is the power off entirely. Urgent faults page the on-call electrician immediately. Routine work — fan installs, extra points, safety checks — is booked straight into the shared diary with the address and job details captured.
The first after-hours emergency it caught was a tripping switchboard at 9:40pm — answered, triaged and with the on-call sparkie on the phone to the customer inside ten minutes. Mitch reviewed the call summaries from his ute between jobs, and we tuned the triage questions around real Sydney call-outs: strata jobs, tenants ringing for landlords, the difference between 'no power' and 'one dead outlet'.
Every call to Harbourline is now answered around the clock, and the business books roughly A$5,900 a month in work that used to ring out. The crew still spends all day on the tools — the difference is that the phone is no longer the weakest tool in the kit. It covered its own cost in the first month.
The results
A$5,900
Recovered booked work per month
100%
Of calls answered, day and night
0
After-hours call-outs missed
“We had no idea how much work was ringing out while we were up in ceilings. Now every call gets answered, the urgent ones reach whoever's on call, and the diary fills itself. It covered its own cost in the first month.”
More results
Trades£4,100/mo
Recovered booked work
A two-van plumbing firm was losing emergency and out-of-hours jobs to voicemail. An AI receptionist now answers, triages and books every call.
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