BL

Brookline Lettings

Property

Freed 31 hours a week of lettings admin.

Property agent reviewing listings at a UK high-street lettings agency office at dusk

The full story

Where it started

Brookline manages a growing lettings book, and growth had a hidden tax: admin. Every new tenancy meant referencing, right-to-rent checks, document collection and the same details keyed into three systems that didn't talk to each other — CRM, referencing platform, property software. The team's week was disappearing into copy-paste, and tenants felt it as slow, stop-start move-ins.

The breaking point

Operations Director Daniel Pearce added it up: across the team, a full working day per person per week was going on referencing admin and document chasing. Move-ins were being delayed not by anything difficult, but by a missing payslip nobody had chased on Tuesday. The team was hiring to keep up with admin rather than to grow the book — the clearest sign that the process, not the people, was the problem.

The Agent Audit

We mapped a tenancy from applicant to move-in and marked every manual touch: seventeen steps, most of them chasing or re-keying. The audit identified which steps were pure process (automatable end to end) and which genuinely needed judgement (exceptions for humans). The written projection targeted the biggest block first: referencing intake and document chase.

What we built

We deployed an agent that runs the referencing pipeline end to end. It takes applicants through intake, requests and collects documents, chases outstanding items automatically — politely, repeatedly, at sensible hours — and writes everything once into all three systems, keeping them in sync without a human re-keying anything. The team's job changed from doing the pipeline to supervising its exceptions.

The first weeks live

The first thing the team noticed was silence — the background hum of 'has anyone chased the guarantor form?' stopped. Documents that used to take a week of intermittent chasing started landing in a day or two, because the agent asks the same day, every day, until they arrive. We spent the early weeks tuning edge cases with the team: self-employed applicants, overseas guarantors, the odd hand-written payslip.

Where they are now

Brookline has reclaimed around 31 hours of admin a week, three systems now behave like one, and move-in delays caused by paperwork have largely disappeared. The team spends its time on landlords, tenants and growing the book — the work they were actually hired to do.

The results

31 hrs/wk

Admin time reclaimed

3→1

Systems kept in sync automatically

Move-in delays reduced

We were drowning in referencing and document chasing across three systems. The agent runs all of it now. Getting 31 hours a week back changed what our team could actually focus on.

Daniel Pearce, Operations Director, Brookline Lettings

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