ModeledIllustrative case study. Ashcombe Home Renovations is a composite business, not a real client. Its figures model a typical 16-person kitchen, bathroom and extension contractor in Greater Manchester, using standard UK market inputs. Every assumption is listed at the bottom of this page.
Ashcombe Home Renovations
Home renovation · Manchester
The challenge
Ashcombe Home Renovations is a 16-person contractor delivering kitchens, bathrooms and extensions across Greater Manchester. Its CRM and spreadsheets held 2,100 enquiries and quotes from the previous three years that had not converted. Follow-up consisted of a single email after each quote. In renovation, most quotes do not fail on price or competition. They stall on timing, budget or scope and are never revisited. The business was continuing to pay Google Ads and lead platforms such as Checkatrade to replace prospects it had already paid to acquire once.
The solution
The engagement ran in two parts. First, a one-off reactivation. The CRM and spreadsheets were consolidated and de-duplicated, every contact was tagged by project type and last contact date, and the list was filtered for eligibility under the Privacy and Electronic Communications Regulations (PECR). Only the 610 contacts covered by the soft opt-in received automated messages. Each received a short, personal text asking whether the project was still planned, and an AI agent managed every reply: answering questions, presenting phased or reduced-scope options, and booking new consultations. Second, a permanent change to quote follow-up. Every new quote now receives five structured touches over 21 days, and any homeowner objection is routed to the owner with a recommended response.
What's included
01
Records de-duplicated and tagged by project type, location and last contact date, producing an accurate view of the pipeline.
02
Only contacts covered by the soft opt-in receive automated messages. This keeps the campaign compliant and concentrates it on homeowners who recognise the company.
03
Short, personal texts and emails, with every reply handled within minutes: questions answered, objections logged, consultations booked.
04
Each new quote receives a check-in, a reduced-scope option, a design alternative, a scheduling prompt and a close-out over 21 days.
05
Price, timing and competitor objections are sent to the owner in real time with context and a recommended response.
06
Twelve-month check-ins, referral requests and prompts for follow-on projects such as bathrooms and extensions.
The results
27
Booked re-consultations
+7 pts
Quote close rate (22% → 29%)
£0
Additional ad spend
| Metric | Before | After |
|---|---|---|
| Past contacts in CRM & spreadsheets | 2,100 | 2,100 |
| Contacts eligible to message (PECR) | Unknown | 610 |
| Warm leads from the existing list | 0 | 41 |
| Booked re-consultations | 0 | 27 |
| Signed projects from the old list (90 days) | 0 | ≈ 6 (≈ £190,000) |
| Follow-up touches per new quote | 1 email | 5 over 21 days |
| Quote close rate | 22% | 29% |
| Signed projects / month from new quotes | 6.6 | 8.7 |
| Additional signed value / month | — | ≈ £67,000 |
| Additional ad spend | £0 | £0 |
How it rolls out
Week 1
CRM and spreadsheet export, de-duplication, tagging and PECR eligibility review.
Week 2
Messaging agreed with the owner. A 50-contact pilot batch is sent and every reply reviewed before scaling.
Weeks 3–5
Full reactivation in daily batches. Replies handled by the agent, with high-intent homeowners passed to the owner the same hour.
Week 4 onward
Five-touch follow-up applied to every new quote.
Day 90
Signed-work review against this model.
What it costs
Ad budgets are unchanged. The system is delivered as a fixed scope at a fixed price, agreed in writing after a free 30-minute audit and built against a single agreed target. If the measured return has not covered the build cost within 90 days of go-live, optimisation continues at no management fee until it does, for up to 12 months.
How this was modeled
Its figures model a typical 16-person kitchen, bathroom and extension contractor in Greater Manchester, using standard UK market inputs. Change any line below to your own number and the result moves with it — that is what the free audit does.
More results
26 → 35
Booked consultations / month
A Mississauga design-build kitchen company was generating 150 enquiries a month and reaching only 70% of them in time. Sub-60-second response lifts booked design consultations from 26 to 35 a month with no increase in ad spend.
34 → 73
Google reviews in six months
A Melbourne custom kitchen and joinery studio had 34 Google reviews despite strong client outcomes. A structured, policy-compliant review programme roughly doubles its review count in six months and increases calls from its Google Business Profile.
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