ModeledIllustrative case study. Halvorsen Kitchen & Design is a composite business, not a real client. Its figures model a typical 11-person design-build kitchen company in Mississauga, Ontario, using standard Greater Toronto Area market inputs. Every assumption is listed at the bottom of this page.
Halvorsen Kitchen & Design
Kitchen renovation · GTA
The challenge
Halvorsen Kitchen & Design is an 11-person design-build kitchen company in Mississauga with a single showroom and two designers. Marketing was performing: $7,500 a month across Google Ads, Google Local Services Ads, HomeStars and Meta produced around 150 enquiries a month. The constraint sat after the enquiry. The two designers also handled inbound calls, so calls went unanswered during showroom appointments and site measures. Web, HomeStars and Meta enquiries were reviewed twice a day. Median time to first response was 3 hours 40 minutes. In a market where homeowners typically request several quotes at once and book with the first company to engage properly, the business was paying for 150 enquiries a month and effectively working about 105 of them.
The solution
An AI receptionist was deployed on the existing business number, with a sub-60-second response layer across every other enquiry channel. Calls are answered in the company’s name 24 hours a day and qualified on four criteria set by the owner: scope, budget band, timeline and service area. Form, HomeStars, Local Services Ads and Meta enquiries receive a personalised text and email within a minute, following the same qualification flow. Qualified homeowners book directly into the designers’ calendars, with travel buffers between appointments across Peel, Halton and Toronto. Confirmations and reminders go out at 24 hours and 2 hours, each linking to the company’s project portfolio. Enquiries outside the service area or below the minimum budget receive a clear, courteous response instead of a designer callback. High-intent homeowners trigger an immediate alert to the owner.
What's included
01
Answers every call on the existing business number, in the company’s name, including evenings, weekends and simultaneous callers.
02
Web forms, HomeStars requests, Google Local Services Ads and Meta lead forms receive a personalised text and email within one minute.
03
Scope, budget band, timeline and service area, agreed with the owner, so designer time is reserved for homeowners able to proceed.
04
Consultations are booked straight into designer calendars, with travel buffers between appointments across the service area.
05
Confirmation plus 24-hour and 2-hour reminders, each linking to the project portfolio, to lift attendance.
06
High-intent enquiries alert the owner immediately. A weekly scorecard reports the metrics in this study from the company’s own CRM.
The results
<60s
Median first response
+35%
Booked design consultations
−26%
Ad cost per booked consultation
| Metric | Before | After |
|---|---|---|
| Enquiries from ads & listings / month | 150 | 150 |
| Reached within 5 minutes | 105 (70%) | 142 (95%) |
| Median time to first response | 3 h 40 min | Under 60 s |
| Qualified enquiries / month | 58 | 78 |
| Booked design consultations / month | 26 | 35 |
| Consultation show rate | 75% | 85% |
| Signed kitchens / month | ≈ 4.9 | ≈ 7.5 |
| Signed contract value / month | ≈ $253,000 | ≈ $390,000 |
| Ad cost per booked consultation | $288 | $214 |
| Ad cost per signed kitchen | $1,540 | $1,000 |
How it rolls out
Week 1
Audit, review of recorded calls and recent enquiries, qualification criteria agreed, calendars and CRM connected.
Week 2
Receptionist and response layer live outside business hours only, so the team can review every conversation before full rollout.
Weeks 3–4
Full 24/7 coverage across all channels. Reminder sequence and priority alerts switched on.
Days 30–90
Weekly optimisation from call and message transcripts, measured against the scorecard.
What it costs
Ad budgets are unchanged. The system is delivered as a fixed scope at a fixed price, agreed in writing after a free 30-minute audit and built against a single agreed target. If the measured return has not covered the build cost within 90 days of go-live, optimisation continues at no management fee until it does, for up to 12 months.
How this was modeled
Its figures model a typical 11-person design-build kitchen company in Mississauga, Ontario, using standard Greater Toronto Area market inputs. Change any line below to your own number and the result moves with it — that is what the free audit does.
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